Wednesday, July 15, 2009

Mobile Advertisement /Billboard

Wrap advertising (also known as mobile billboard) is the marketing practice of completely covering (wrapping) a vehicle in an advertisement, thus turning it into a mobile billboard. This can be achieved by simply painting the vehicle surface, but it is becoming more common today to use large vinyl sheets as decals. These can be removed with relative ease, making it much less expensive to change from one advertisement to another. Vehicles with large, flat surfaces, such as buses and light-rail carriages, are fairly easy to work with, though smaller cars with curved surfaces can also be wrapped in this manner.

If you visit Malacca town, you would be able to see a double decker bus (pls see picture above) especially around Banda Hilir. It is targeted for tourists who wish to go for sight-seeing around Malacca town. With a minium pay of RM5.00 per ride, you will be taken for a short tour to attractive and interesting historical place in Malacca.

Refer to Wikipedia, Outdoor Advertising Magazine said that outdoor mobile media billboards have a 97% recall rate, and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising. Product Acceptance and Research said 94% of respondents recalled seeing the Mobile Billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%.

Besides the double decker bus in Malacca, tourist can easily get and find trishaw in Malacca town. Normally, a trishaw (a three-wheeler) tour will cost you around RM40.00 per hour.The trishaw was a common means of transport back in the olden days in Malacca. No doubt,a telecommunication company like Digi has shown their support to this strong icon of our rich cultural history and at the same time promoting their brand.

According to the trishaw's (known as "beca" among local people) owners or operators, they received RM50.00 per month from the sponsored company for advertising their brand on the trishaw. The company also gave other premiums and equipment like T-shirt, seat cover as well as umbrella or parasol to the trishaw's owner. Therefore, while promoting a traditional vehicle to the tourists, it helps to establish and advertise company's brand in a creative way of advertising.

Marketing-Hero Note:
  • To be a good marketer, one has to be creative and innovative to promote the services and products as well as it's brand to make it competitive advantage.
  • There are so many ways of doing advertising to promote and introduce the products. And so many things out there that need to be discovered and explore that you have to try out.

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